Villa Plus - Sole UX/UI Designer
WE built 4 micro sites to de-risk the new branding and UI direction. This meant designing everything 4 times and putting each design infront of 40 users to prepare for the rebrand.

• We focused on:
• Developing trust
• Maintaining familiarity
• Approaching a more luxury market


Villa Plus is one of the UK’s largest villa operators. They provide quality villas with private pools across Spain, Greece, Cyprus, Croatia, France, Italy and Portugal. Founded in 1986, and based in St Albans, Villa Plus remains owner managed after all these years. 

I worked closely with the Head of marketing to design and develop a beautiful, responsive site that works across multiple devices.
The brief was to ensure that they could take advantage of their bespoke imagery by creating a visually captivating website that is relevant, participatory, experiential, and responsive, and that communicates the brand’s unique position in the world of travel.

Redeveloping the information architecture (IA) was important with particular reference to supporting user experience and individual audience needs.
I was asked to produce a future proof website that is both scalable and flexible and that fully exploits new technologies and social media platforms to extend reach, enhance participation, build communities and encourage repeat visits.

I was responsible for the IA, UX, graphical design and interface development, working closely with the marking and product team on the technical implementation of the site in a true collaboration between the teams. I mapped out the jobs that each visitor needed to complete with emphasis on encouraging users to explore, visit, enter, inspire and share.

The content and functionality that we developed supported each of these and jobs in a beautiful and responsive site that put the fantastic images at the centre of the experience.The project was run using agile methodology where all stakeholders were fully involved in each sprint and we had regular two week sprint reviews to assess progress and prioritise tasks for the following sprint.  

This is where we started

Below you can view some of the UI components that was tested  You can interact with them by clicking :)

Spa offers 5-star luxury with outdoor pools,

Indoor pool as well as lobby and poolside bars

Activities
Tennis
Gym
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market

Quick View

Go to page

Monte Rei Golf & Country Club, Algarve

• Exclusive resort nestled within boundless unspoilt countryside

• Award-winning course and a golf lover’s paradise

Activities
Golf
Tennis
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market

Resorts

Monte Rei Golf & Country Club

4.5/5 Exceptional (353 Reviews)
More Details

Spa offers 5-star luxury with outdoor pools,

Indoor pool as well as lobby and poolside bars

Type
Large Families
Families with kids
Couples or small groups
Activities
Tennis
Gym
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market

Quick View

Go to page

Townhouses
Villas

Exclusive resort nestled within boundless unspoilt countryside

Award-winning course and a golf lover’s paradise

Activities
Tennis
Gym
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market

Spa offers 5-star luxury with outdoor pools,

Indoor pool as well as lobby and poolside bars

Activities
Tennis
Gym
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market

Quick View

Go to page

Monte Rei Golf & Country Club, Algarve

• Exclusive resort nestled within boundless unspoilt countryside

• Award-winning course and a golf lover’s paradise

Activities
Golf
Tennis
Cycling
Squash
Yoga
Badminton
Table Tennis
Aerobics
Facilities
Kids Club
9 Restaurants
4 Pools
Spa
Shopping
Private Beach
Mini-Market
View Resort
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We did the same thing with every page within the journey! 

This is how product detail section used to look:

the product page was redesigned and tested four times. You can interact with them by clicking :)

Junior Villa Aphrodite Hills, Algarve

Villa
3 bedrooms
2 Bathrooms
Private Pool
Ideally situated within the Theseus Village development of Aphrodite Hills, just a short walk to the resort’s fantastic amenities, including restaurants, golf and the idyllic 'Retreat Spa' and club house. Featuring an infinity pool with stunning views and lovely garden area. With stylish interior throughout, each room leads out to a terrace or balcony.
Our expert says, a 10 minute walk to shops, bars, restaurants and the beach.

Overview

Ideally situated within the Theseus Village development of Aphrodite Hills, just a short walk to the resort’s fantastic amenities, including restaurants, golf and the idyllic 'Retreat Spa' and club house. Featuring an infinity pool with stunning views and lovely garden area. With stylish interior throughout, each room leads out to a terrace or balcony.

Swimming pool, pool terrace and sunbathing area

From the glorious infinity pool, you have a sense of tranquility and total relaxation, looking across the landscape to the crystal clear waters of the sea and beyond. The large patio around the pool features garden furniture, exterior dining table and chairs, parasols, sunbeds, a pleasant garden planted with trees native to Cyprus, fragrant shrubs, plants and flowers and a built-in barbeque area… to make your alfresco evenings wonderfully memorable occasions.

Entrance

There is on road parking space for your hire car, 3 steps down from here is the front door.

Living Space

The entire property is decorated in gentle neutral tones and boasts modern fixtures and fittings throughout. The living room is styled with minimalistic furniture, including a massive grey fabric corner sofa and wall-mounted flat screen LCD TV. The room is bright and warm and enjoys breathtaking views from the French doors, which open out onto the pool area.

Kitchen

The dining area has an elegantly designed table with eight leather chairs; there are French doors which open out to the patio and pool, setting the scene for a unique dining experience. The modern kitchen with granite work surfaces and splashbacks is constructed from Italian wood and complete with modern stainless steel appliances, including microwave and washing machine.

Bedrooms and bathrooms

A marble staircase leads up to the master bedroom, which features fitted wardrobes, a large double bed and side drawers and French doors leading to the upstairs veranda. The master bedroom also incorporates a marble en suite bathroom with a bath/shower. Additionally on the first floor, the second and third bedrooms are located. The rooms include twin beds with bedside cabinets, fitted wardrobes and French doors leading to the veranda. There is a large central bathroom on this floor with a walk-in shower, a single vanity unit and a toilet.
Flight inclusive package holiday

7 nights,APR 2020

Including Flights,London Gatwick

£4539
£1200 PP
Check availability
Villa only

7 nights,APR 2020

£1539
£1200 PP
Check availability
View Availability

Resorts

Villa

Junior Villa Aphrodite Hills

3 bedrooms
2 Bathrooms
Private Pool
Full Kitchen

Price Including Economy Flight

£4539
For 7 nights
4.5/5 Exceptional (353 Reviews)
Price includes
Breakfast Buffet
Free Wifi
More Info about your Easy Jet flight

Overview

Private Villa

Ideally situated within the Theseus Village development of Aphrodite Hills, just a short walk to the resort’s fantastic amenities, including restaurants, golf and the idyllic 'Retreat Spa' and club house. Featuring an infinity pool with stunning views and lovely garden area. With stylish interior throughout, each room leads out to a terrace or balcony.
+ More

Details

Indoor facilities
FREE Air Con
FREE WiFi
FREE Welcome Hamper
Hairdryers
Bed linen & towels
Washing machine
Iron & ironing board
Satellite TV
DVD Player
Safe
Dishwasher
Microwave
Childgate(s)
Outdoor Facilities
FREE Pool 13ft x 26ft
Brick BBQ
Key info/services
Check In: From 1pm
Check Out: 11am
Daily housekeeping
Turndown Service
Room Service*
Babysitting Service*

Swimming pool, pool terrace and sunbathing area

From the glorious infinity pool, you have a sense of tranquility and total relaxation, looking across the landscape to the crystal clear waters of the sea and beyond. The large patio around the pool features garden furniture, exterior dining table and chairs, parasols, sunbeds, a pleasant garden planted with trees native to Cyprus, fragrant shrubs, plants and flowers and a built-in barbeque area… to make your alfresco evenings wonderfully memorable occasions.

Entrance

There is on road parking space for your hire car, 3 steps down from here is the front door.

Living Space

The entire property is decorated in gentle neutral tones and boasts modern fixtures and fittings throughout. The living room is styled with minimalistic furniture, including a massive grey fabric corner sofa and wall-mounted flat screen LCD TV. The room is bright and warm and enjoys breathtaking views from the French doors, which open out onto the pool area.

Kitchen

The dining area has an elegantly designed table with eight leather chairs; there are French doors which open out to the patio and pool, setting the scene for a unique dining experience. The modern kitchen with granite work surfaces and splashbacks is constructed from Italian wood and complete with modern stainless steel appliances, including microwave and washing machine.

Bedrooms and bathrooms

A marble staircase leads up to the master bedroom, which features fitted wardrobes, a large double bed and side drawers and French doors leading to the upstairs veranda. The master bedroom also incorporates a marble en suite bathroom with a bath/shower. Additionally on the first floor, the second and third bedrooms are located. The rooms include twin beds with bedside cabinets, fitted wardrobes and French doors leading to the veranda. There is a large central bathroom on this floor with a walk-in shower, a single vanity unit and a toilet.

Remember…

Every villa comes with its own manual, complete with details of the best restaurants, taxis, local amenities and activities. And of course, our reps are on hand to make sure you love your holiday more. If you need any advice or tips on the local area, they will be more than happy to help.

Floor Plan

Accommodates:
3
Bathrooms:
2
Bed type
Real bed
Bedrooms:
2
Beds:
2
Kitchen:
Full Kitchen
Reserve with £ 353

Junior Villa Aphrodite Hills, Algarve

Villa
3 bedrooms
2 Bathrooms
Private Pool
Car essential
Flight inclusive package holiday

7 nights,APR 2020

Including Flights,London Gatwick

£4539
£1200 PP
Check availability
Villa only

7 nights,APR 2020

£1539
£1200 PP
Check availability
Our expert says, a 10 minute walk to shops, bars, restaurants and the beach.
Room Info  
Check Availability

Flying from

Any London

Dates

29 Oct 2019 - 3 nights

Passengers

5

Adults (12+ years)

Kids (12-4 years)

3

Infant (Under 4)

4
Confirm
London
Gatwick
Heathrow
Luton
Stansted
Southend
Midlands
Gatwick
Heathrow
Luton
Stansted
Southend
North East
Gatwick
Heathrow
Luton
Stansted
Southend
North West
Gatwick
Heathrow
Luton
Stansted
Southend
Scottish
Gatwick
Heathrow
Luton
Stansted
Southend
South West
Gatwick
Heathrow
Luton
Stansted
Southend
Northern Ireland
Gatwick
Heathrow
Luton
Stansted
Southend
Villa Only
Thank you! Your submission has been received!

Overview

Ideally situated within the Theseus Village development of Aphrodite Hills, just a short walk to the resort’s fantastic amenities, including restaurants, golf and the idyllic 'Retreat Spa' and club house. Featuring an infinity pool with stunning views and lovely garden area. With stylish interior throughout, each room leads out to a terrace or balcony.

Details

Indoor facilities
FREE Air Con
FREE WiFi
FREE Welcome Hamper
Hairdryers
Bed linen & towels
Washing machine
Iron & ironing board
Satellite TV
DVD Player
Safe
Dishwasher
Microwave
Childgate(s)
Outdoor Facilities
FREE Pool 13ft x 26ft
Brick BBQ
Key info/services
Check In: From 1pm
Check Out: 11am
Daily housekeeping
Turndown Service
Room Service*
Babysitting Service*

Swimming pool, pool terrace and sunbathing area

From the glorious infinity pool, you have a sense of tranquility and total relaxation, looking across the landscape to the crystal clear waters of the sea and beyond. The large patio around the pool features garden furniture, exterior dining table and chairs, parasols, sunbeds, a pleasant garden planted with trees native to Cyprus, fragrant shrubs, plants and flowers and a built-in barbeque area… to make your alfresco evenings wonderfully memorable occasions.

Entrance

There is on road parking space for your hire car, 3 steps down from here is the front door.

Living Space

The entire property is decorated in gentle neutral tones and boasts modern fixtures and fittings throughout. The living room is styled with minimalistic furniture, including a massive grey fabric corner sofa and wall-mounted flat screen LCD TV. The room is bright and warm and enjoys breathtaking views from the French doors, which open out onto the pool area.

Kitchen

The dining area has an elegantly designed table with eight leather chairs; there are French doors which open out to the patio and pool, setting the scene for a unique dining experience. The modern kitchen with granite work surfaces and splashbacks is constructed from Italian wood and complete with modern stainless steel appliances, including microwave and washing machine.

Bedrooms and bathrooms

A marble staircase leads up to the master bedroom, which features fitted wardrobes, a large double bed and side drawers and French doors leading to the upstairs veranda. The master bedroom also incorporates a marble en suite bathroom with a bath/shower. Additionally on the first floor, the second and third bedrooms are located. The rooms include twin beds with bedside cabinets, fitted wardrobes and French doors leading to the veranda. There is a large central bathroom on this floor with a walk-in shower, a single vanity unit and a toilet.
View Availability